This mascara is designed to provide volume, length, and definition to your lashes, giving your eyes a wide-open and dramatic look. The Eyes Wide Open Mascara is formulated with a unique brush and formula to help lift, separate, and coat each lash from root to tip. It is typically designed to give your lashes a voluminous and fluttery effect. The shade "Blackest Black" indicates that the mascara provides a deep and intense black color, enhancing the appearance of your lashes and making them stand out.