It is formulated to give your lashes a dramatic and intensified look. The "Blackest Black" shade indicates that the mascara offers an intense and rich black color, providing maximum impact and definition to your lashes. The Big Bad Lash Mascara typically features a large brush with densely packed bristles. This design allows for easy application and helps to coat each lash with the formula, adding volume, length, and thickness. The mascara may also contain ingredients that help to condition and nourish the lashes. To use the Revlon Big Bad Lash Mascara, you would typically start at the base of your lashes and gently wiggle the wand back and forth as you move it toward the tips. This helps to evenly distribute the product and create a voluminous effect. You can apply multiple coats to build up the desired level of volume and intensity.